Digital Marketing 16 hours
Gain real world insights when you learn the fundamentals of digital marketing with us.
Chapter 1 : Google Ads
Acquire skills in keyword research, keyword match types, and learn how to structure your Google Ads and improve your ad rank.
This module is also offered as an individual course. Find out more by going into the individual course page.
Chapter 2 : Facebook and Instagram Ads
Learn how to develop and launch effective Ads for the right Audience.
This module is also offered as an individual course. Find out more by going into the individual course page.
Chapter 3 : Search Engine Optimisation
Learn how Google and SEO works and acquire skills in keyword research. Learn how to create content for the right type of users and enhance your Google presence.
This module is also offered as an individual course. Find out more by going into the individual course page.
Chapter 4 : Email and Content Marketing
Learn to create successful content marketing campaigns and use it to complement your other digital marketing channels.
This module is also offered as an individual course. Find out more by going into the individual course page.
Chapter 5 : Social Media Marketing
Learn how to create customer loyalty and build successful social media marketing plans.
This module is also offered as an individual course. Find out more by going into the individual course page.
Chapter 6 : Digital Marketing Analytics
Acquire knowledge on utilising Google Analytics to ensure that you receive a good return on your marketing dollars.
This module is also offered as an individual course. Find out more by going into the individual course page.
This course is currently undergoing revamp. Sign up to be notified once the course is launched.
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